At the grocery store you efficiently maneuver a grocery cart.  Produce aisle - pick a ripened tomato; dairy aisle - grab a gallon of milk; meat counter - order fresh sliced ham; snack aisle - toss in a bag of pretzels.  Your mission is complete.  Back home, as you happily prepare to assemble your ham sandwich, you realize you forgot the bread.

Don’t forget the bread!  Even though your grocery choices still provide a nutritious meal, without the bread your lunch expectations aren't satisfied.  An analogy can be drawn to an internet site.  The milk, tomato, ham, and snack are the components that give an internet site substance and interest.  The bread is the site’s logo.  A site without a business logo won’t satisfy a visitor’s expectations.

Logo design is a graphic design discipline.  Several internet-based design firms will design a nice logo for around $200.  However, many web businesses have limited budgets.  The next best route is to design your own logo.

A logo doesn’t require sophisticated 3-d rendering or custom art.  If fact, a simpler logo downloads quicker.  A basic word processer and a quality font are all the tools you need.  This primer will demonstrate the basics of logo design.  Each logo design concept includes links to web site examples.  Once you find an example suitable for your business, apply the concept to your own logo design.

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